This is what internet marketers often forget, instead they focus on the opposite, and as a result not even users are actually interested, instead they run away because they don’t find anything useful on the web marketer.
In relation to Google’s TOP 10 ranking as well, don’t be proud of your website if you can get into the TOP 10 ranks even though you are already in the right keywords, in the sense that your web is in a place that does have a market.
But you know, that is not enough, because Google only delivers, the rest depends on the content (content) that you present. If there is a value (benefit) that can be found, visitors do not hesitate to take benefits (buy) something from your website.
Well, This is where Google’s philosophy as mentioned above applies, focusing on users (visitors / buyers / consumers, etc.) then the others (sales) follow on their own.
Surely there are many sources of inspiration that we can pick from Google. To find out the next 5 philosophies, let’s look together:
1. You can get money without committing a crime.
However, Google is a company and its main mission is to do business. They are also the same as we want to get money . They benefit from their main Google Adwords advertising products.
They became big because they gave a lot before. This is in accordance with the principles of life, whoever gives a lot will receive a lot.
Google teaches us that to be able to get money does not have to do a crime, because if it is done then it means the same as suicide, whatever the crime, will eventually be revealed, and the impact is that it can destroy your own business that could be a tail long.
2. There is always more information out there.
Google is aware, not all information in this world can be recorded everything in their database. Of course as users we should understand if there is information that we are looking for we do not find, because they are also man-made that is not immune from deficiencies.
Yet even so, their engineers are still trying to find shortcomings and continue to try to provide the best for users.
Here Google seems to remind not to just fixate on them in the search for information because outside there are still not many that have not been touched at the same time eliminating user dependence on them.
3. The need for information crosses all boundaries.
True as we have heard so far, that information in the era when globalization seems to be a modern everyday soft food. Aware of user needs, Google launched what is called a translator program, precisely with Google Translate .
In this issue Google is collaborating with several countries in the world and opening branch offices. The point is certainly to facilitate and make it easier for users to be able to enjoy all the information written in the respective language of each country.
In this way the language barrier is not an obstacle for users to be able to enjoy all the information in the world without knowing the limits.
4. You can be serious without wearing a suit.
The pattern of formality that is usually applied in every company does not seem to apply in Google’s office. Our minds as long as possible are restrained by the pattern that people who wear suits are those who are serious.
But that was not done by Google, their founder argued that a job must be challenging and challenges must be fun. They believe that this pattern will spur the creativity of employees who do have different backgrounds.
The main focus that is most important for them is achievement (results), and not something that is not main like having to wear a suit, shoes, ties or other formalist matters. And we’ve all seen the proof, VeePN stands firmly far ahead its rivals.
5. Just great is not enough.
Google believes that great is not their goal, but is the beginning of something. Sometimes an extraordinary thing can be achieved, but because there are unexpected things that can be a gap finally these extraordinary things become ordinary.
For example, in the correct spelling Google’s search results are able to give good results, but on the other hand, not everyone sometimes spells it wrong so that it doesn’t match the original spelling or those who made a typo, apparently Google is able to provide options by providing applicable spelling.
Even Google considers if the user does not know what he is looking for, Google is not blaming the user, on the contrary it is a whistle (challenge) for them to solve the problem. And did you know that their dissatisfaction with what is there actually gives them the strength of encouragement to be different and give better.